Meet Our Mentors: Jason Higginson

Jason Higginson
Head of Marketing, USA at APsystems

I help technology companies grow their brands and revenue from startup to IPO and beyond. I deeply understand foundational marketing principles and have grown multiple companies from the ground up.

“I find great fulfillment in mentoring MBA graduate students. The opportunity to establish meaningful connections, delve into their unique journeys, offer guidance, share valuable insights, and ultimately witness their success and advancement in their personal journey brings me immense joy and a sense of purpose.”

As a mentor, I excel at…

• Growth marketing
• People management
• Team management
• Leadership & vision

When I have free time, I…

spend time with my family and friends, travel, and volunteer with several nonprofits. I also perform in a Seattle Blues band around the area.

The best career decision I’ve made was…

changing jobs. It can seem intimidating, and the prospect of interviewing and starting over with a new firm can be challenging, but it is often worth the effort and helps you grow in your role, experience level, and career. Also, investing early in my education and again with my MBA.

I describe myself as…

kind, honest, real, smart, creative, and people-first.

My motto/tagline is…

too many! Never substitute money for brains, hustle beats talent, nothing moves unless it’s shoved, and healthy things grow.

My favorite book is…

Ann Handley’s Everybody Writes

Originally published at https://blog.foster.uw.edu on January 31, 2022.